Seraga England

Natalie Manifold is the jeweller behind the brand Seraga England and has been shortlisted for UK Jewellery Awards Emerging Jewellery Designer of the Year 2024

 Natalie is a British Egyptian living in Lyme Regis on the south coast of England.

Her journey to becoming a jeweller is quite unusual. She became a jeweller when she couldn’t find the jewellery she wanted to wear for her wedding. At that point, her eyes were opened to the vast world of jewellery that exists beyond the high street brands.

During the September - December of that very long year of pandemic lockdowns she attended classes at Exeter College. Later she studied with Jewellers Academy and about 6 months after that she began her first job as a bench assistant.

This really helped Natalie to gain a good understanding of jewellery fundamentals - the kind of day in day out practise you don’t get with classes.

Her boss also became her first stockist and it was this opportunity, along with jewellery business tuition provided by Jewellers Academy that helped her launch her first cohesive collection.

The name Seraga comes from the name of her father, Serag, a Coptic Egyptian. He led Natalie through the early part of her life, encouraging her talents to flourish and so it felt appropriate to name the company after him and the ancestry that has inspired her. In ancient Egypt, jewellery was of huge importance, as was gold and other riches. Where possible, she tries to combine the luxury of these ancient jewels with the wonder of the natural world, such as ancient British woodland.

Natalie believes in the time honoured tradition of her art, that is to make each item with love and the great care it merits. Seraga England jewellery takes you on a journey right into ancient times.